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Target does back-to-school very differently | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
JULY 23, 2015 | BY GINA ACOSTA

Target is always trying to appeal to a younger, hipper crowd, and its 2015 back-to-school marketing strategy is no exception.

The retailer has launched a new digital tool, Target Made For U College Styler, that allows the digitally inclined college crowd to design and shop for their dorm rooms and apartments.

http://www.retailingtoday.com/article/target-does-back-school-very-differently
 

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